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The concept for this saying goes for anything you are passionate about and want to pursue in life. Destroy The Norm and always follow your true passion, no matter what it is never settle and do what's "normal". We capitalized on that concept with sticks of dynamite tied together fused into the word "Norm" to show how destructive and literal we mean when we say Destroy The Norm! A soft style tank that is light and comfortable, making you ready to Destroy wherever you may go.